THE BRAKE ROOM
Chick-fil-A opens a rest station to exclusively serve food delivery workers of New York — and sparks a citywide conversation
Chick-fil-A opens a rest station to exclusively serve food delivery workers of New York — and sparks a citywide conversation
YEAR → 2023
AGENCY → McCann New York
CLIENT → Chick-fil-A
ART DIRECTOR → Kendall Werra
COPYWRITER → Sam Altman
ASSOCIATE CREATIVE DIRECTOR/DESIGN → Zac Collopy
GROUP CREATIVE DIRECTOR → Jason McKean
GROUP CREATIVE DIRECTOR → Natalie Rose
GROUP CREATIVE DIRECTOR → Tom Weingard
HEAD OF DESIGN → Matt Van Leeuwen
EXECUTIVE CREATIVE DIRECTOR → Larry Platt
EXECUTIVE CREATIVE DIRECTOR → Danny Rodriguez
CHIEF CREATIVE OFFICER → Pierre Lipton
CHIEF CREATIVE OFFICER → Shayne Millington
JUNIOR PRODUCER → Kelly Krincek
INNOVATION PRODUCER → Eric Alba
SENIOR INTERACTIVE PRODUCER → Patty Visconti
EXECUTIVE INTEGRATED PRODUCER → Andrea Kay
CHIEF PRODUCTION OFFICER → Aaron Kovan
PHOTOGRAPHER → Kareem Black
PRESS → 600+ media placements including The New York Times / The Tonight Show Starring Jimmy Fallon / CNN / The Today Show / NPR / Bloomberg Media / CBS News / ABC News / NBC News / CNBC / Fox News Business / Forbes / New York Magazine / Business Insider / The Gothamist / New York Daily News / The Independent / The City / Mashed / ZDNet / Yahoo! / NY1 / MSN / NASDAQ / Retail Brew / Simplemost / The Takeout / Trend Hunter / Nation’s Restaurant News / East Side Feed / Retail Wire / Head Topics US / MorningNewsBeat / Restaurant Dive / QSR Magazine / Cheddar News / Restaurant Business Online / Entrepreneur Magazine / Nation’s Restaurant News / The Architect’s Newspaper / Upper East Site / Social The Takeout / The Takeout / East Side Feed / New York City Patch
AWARDS → Cannes Lions / D&AD / The One Show / Art Directors Club / Webbys / Clios / Andys / Effies / Ad Age Creativity Awards / Adweek Experiential Awards / Campaign BIG Awards / Epica Awards