THE SOUND
OF PRICELESS

What did the end of a 108 year wait sound like?

In 2016, the Chicago Cubs were on their way to breaking a 108 year championship drought. Inspired by a statement from an opposing player who said, “Wrigley Field wasn’t that loud," we wondered what it would sound like if Cubs fans got the opportunity to celebrate all their pent up anticipation. On behalf of team sponsor Mastercard, we created a decibel meter app and brought it to the World Series. We were on the ground, filming live in Chicago as the team won the championship. Cubs fans cheered so loudly that they broke the meter. Our film — edited, approved and posted on the fly — became Mastercard's most retweeted and most shared Facebook video ever within hours of going live.

YEAR → 2016
AGENCY → McCann XBC
CLIENT → Mastercard
SENIOR COPYWRITER → Ashley Glass
CREATIVE DIRECTOR → Jason McKean
EXECUTIVE CREATIVE DIRECTOR → Pete Jones
PRODUCER → Dave Herman
DIRECTOR → Max Moore (Optimus)
EDITOR → BEN WINTER (Optimus)
PRESS → Forbes / Campaign Live / The Drum / Warc / Little Black Book / Ads of the World / AdsSpot / Medium
AWARDS → Shortys

IPHONE 11:11

#ARNIEWOULD