IPHONE 11:11

Verizon wants you to make a wish for the new iPhone.

To generate buzz for the release of iPhone 11, we capitalized on the magical time of 11:11. Users could visit Verizon’s website, share their iPhone wishes, and an application would create personalized 11:11 animations based on their input. Users could then post their animations on social media and enter a drawing for the chance to win a brand new iPhone.

YEAR → 2019
AGENCY → McCann New York and R/GA
CLIENT → Verizon
ART DIRECTOR → Ezequiel Consoli
COPYWRITER → Kyle Harrison
SENIOR ART DIRECTOR → William Malone
SENIOR COPYWRITER → Charlie Quiroz
GROUP CREATIVE DIRECTOR → Jason McKean
GROUP CREATIVE DIRECTOR → Holly Hessler
GLOBAL EXECUTIVE CREATIVE DIRECTOR → Dan Donovan
GLOBAL EXECUTIVE CREATIVE DIRECTOR → Wayne Best

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