Answering the Call

More first responders rely on Verizon than any other network. So instead of using America’s biggest stage to advertise network features, we decided to thank all the brave men and women who routinely risk their lives to answer the call. We gave disaster victims a rare chance to personally thank their rescuers, accompanied by an appeal for the rest of America to thank first responders on AllOurThanks.com. The effort included Verizon’s first Super Bowl commercial in seven years.