We live in an impatient world. That’s why Fifth Third Bank created a faster new mobile app—to take the wait out of banking. But why stop there? Introducing Escape the Wait, a series of audio relaxation therapy sessions that used location-specific media and geo-fenced mobile ads to reach people where they waited—then soothed their impatient souls with contextually relevant audio content.
Created at Leo Burnett with Zac Spector, Kent Carmichael, Dave Loew and Jon Wyville.