Created at Leo Burnett with Zac Spector, Kent Carmichael, Dave Loew and Jon Wyville.
Escape the Wait
We live in an impatient world. That’s why Fifth Third Bank created a faster new mobile app—to take the wait out of banking. But why stop there? Introducing Escape the Wait, a series of audio relaxation therapy sessions that used location-specific media and geo-fenced mobile ads to reach people where they waited—then soothed their impatient souls with contextually relevant audio content.
