Directed by Brian Buckley (Hungry Man). Created at McCann with Sean Bryan, Tom Murphy, Matthew Curry, Cristina Reina, Chris Mitton, Cody Tidmore, Nic Wehmeyer, John McAdorey and Brian Collins.
Don’t Blame the Lag
For as long as gamers have walked the Earth, they have made excuses. But with the advent of Verizon 5G and its incredibly low latency, blaming your low score on lag is no longer a possibility. This is explained to a giant throng of gamer avatars by Samuel L. Jackson, the all-time MVP of forceful explanations, in this Super Bowl spot.