#ArnieWould

In 2016, golf legend Arnold Palmer died and fans were mourning across the globe. There were so many amazing things, both big and small, that Arnold Palmer would do. Because he had personally touched countless lives, we didn't just want to tell everyone how great he was, we wanted everyone to be able to take part in his tribute – the same way he took part in their lives. We invited fans all over the world to participate with #ArnieWould. The message was simple: “Let's honor Arnold Palmer by promising to do something #ArnieWould do.”