Brand of You

Most college grads can’t find jobs because they lack job search skills and the self-awareness needed to build their personal brands. Fifth Third Bank teamed with an employment solutions company to offer $1 million in job search coaching, helping graduates improve their personal brands and land the right job nearly three times faster than going it alone.

Brand of Gina
​​​​​​​We found a real unemployed college graduate and worked to develop her brand. Our campaign helped her land her very first job.
Job Twitterviews
To drive interest in our campaign — and demonstrate the value of job search coaching — we hosted Job Twitterviews (and collected Twitter Resumes), responding in realtime with advice from experts.
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