Brand of Gina
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We found a real unemployed college graduate and worked to develop her brand. Our campaign helped her land her very first job.
Job Twitterviews
To drive interest in our campaign — and demonstrate the value of job search coaching — we hosted Job Twitterviews (and collected Twitter Resumes), responding in realtime with advice from experts.
Created at Leo Burnett with Zac Spector, Eavan Wallner, Jon Wyville and Dave Loew.
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