Most college grads can’t find jobs because they lack job search skills and the self-awareness needed to build their personal brands. Fifth Third Bank teamed with an employment solutions company to offer $1 million in job search coaching, helping graduates improve their personal brands and land the right job.
We helped a real unemployed college graduate develop her brand and land her very first job.
To demonstrate the value of job search coaching, we hosted Job Twitterviews for college grads, responding in realtime with advice from experts.
YEAR → 2015
AGENCY → Leo Burnett
CLIENT → Fifth Third Bank
ASSOCIATE CREATIVE DIRECTOR → Zac Spector
ASSOCIATE CREATIVE DIRECTOR → Jason McKean
EXECUTIVE CREATIVE DIRECTOR → Jon Wyville
EXECUTIVE CREATIVE DIRECTOR → Dave Loew
“Commencement”
DIRECTOR → Frank Todaro (Moxie)
EDITOR → Adam Pertofsky (Rock Paper Scissors)
PRODUCER → Sean Pinney
“Brand of Gina”
DIRECTOR → Sam Macon (Radar Studios)
EDITOR → Mark P. Smith
PRODUCER → Topher Cochrane
Job Twitterviews
PRODUCER → Rock Darlington